Marketing Plan – NEXT Plc

   Table of Contents 1.0 Introduction. 3 2.0 Situation Analysis. 3 2.1 PEST Analysis. 3 Ø         Political factors. 3 Ø         Economic factors. 4 Ø         Social factors. 4 Ø         Technological factors. …


Ho Chi Minh City is supposed to be the most populous city in Vietnam, where people throughout the country came to work and study. Beside the entertainment service, the hospitality is one of the fastest growing businesses today. In recent years, thanks to the development of economy, people’s living standard has become higher and higher. They spend more on cuisine and it seems to be more difficult to make them satisfied as their requirement of this kind of service is tougher. Because of its huge profits, there were many investors who would like to involve in this sector.

Toyota’s European Operating Exposure Assignment

Toyota Motor Corporation (TMC) is an international company founded in 1937 and headquartered in Tokyo, Japan. Toyota was the largest automobile manufacturer, which engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories in 2013 (by production)